Personalize Training For Your and Your Team
Launched in July 2023, My Design Coach combines live, monthly design training with our team of award-winning floral artists with contests and prizes for your staff.
There’s finally, an easy, fun and affordable way to bring inspiration and new skills to your design staff in the comfort of your shop.
Here are the details…
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One LIVE streaming workshop every month covering a new skill, style, holiday, or theme. Every session is recorded too.
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You don’t need any special technology to have your staff interact with our teachers and other students around the world.
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Work with flowers, containers, and tools already in your shop!
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The staff will be thrilled to develop new skills and learn new design trends plus they get to interact with their teacher.
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AND attendance at each session earns credit toward formal floral design certification.
Click to watch a sample of our July 2023 workshop
Program highlights:
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Sessions take place on the second Wednesday of each month and last for 60 minutes.
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Instructors will teach ONE design/topic in each session, covering everything from flower prep to mechanics, design techniques, and substitutions.
** No discounts apply to any custom training program
** No refunds given; training can be rescheduled at your convenience
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Members will receive a list 2 weeks before each session for the flowers, foliage, and containers needed for the class.
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Staff can get real-time feedback on their designs and will be able to upload a picture of their finished work to enter a contest. All students will be able to vote (via an app) for the first, second, and third-place winners. We’ll share those results on our social media platforms.
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Additional prizes will be awarded to participating shops from our sponsors.
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Tuition is $250 per shop, per month (no matter how many designers participate!) Smart florists save money and buy a package: 6 months ($1170) and your cost is only $195 per class or 12 months ($2220) at only $185 per class.
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Teachers include Derek Woodruff AIFD, Judith Blacklock AIFD,
Steven Santos AIFD, Adam Havrilla AIFD, Neville MacKay, and other talented designers from around the world!
Register Now
** No discounts apply to any custom training program
** No refunds given; training can be rescheduled at your convenience
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Curriculum for 2023 includes…
JUL
Fresh take on BIRTHDAY designs
FORAGING, working with local ingredients
AUG
SEP
Reinventing FALL designs
DEC 6
Innovative FUNERAL designs
New twists on BABY arrangements
OCT 11
New CHRISTMAS trends 2023
NOV 8
Curriculum for 2024 includes…
JAN 10
VALENTINE’S redefined
CORSAGES for more $$ and less stress
MAR 13
APR 10
Fresh ideas for MOTHER’S DAY
JUL 22
MONOCHROMATIC: creating one-color art
New COLOR TRENDS for your customers
MAY 22
European HAND-TIEDS made easy
JUN 19
AUG 21
Chic Design with Basic Flowers
SEP 18
OCT 15
NOV 13
DEC 11
Cool Autumn inspiration
New Christmas Trends 2024
Combining Tropicals + Garden Flowers
Magic with Dried+Permanent+Preserved
